During the summer of 2017, a team of researchers at the University of Toronto went door-to-door to conduct surveys for an exciting data collection project. This project, more broadly, is designed to prepare for a transition away from primarily landline-based surveys for collection of resident travel data in the Greater Golden Horseshoe (GGH) and move towards a mix of web, smartphone, in-person and big data collection.
(Update, August 31: while interviewers stopped going door-to-door August 19, if you received a survey code in the mail, you can still fill out the survey. A final prize draw will take place September 20, at which point the survey will be disabled.)
YOUR input is needed so that we can test the feasibility and real-world potential of a door-to-door survey approach. The current TTS (Transportation Tomorrow Survey) has remained essentially the same since its launch in 1986, but changes are required to deal with decreased use of telephone landlines and also to make the most of the potential offered by new technologies. While collecting data in-person may seem like an archaic means of doing things, complex or open-ended surveys are actually very difficult to carry out using web surveys or telephone interviews. There’s also no better way to ensure that surveys reach every person than to be there in person, knocking on every door.
We want to make use of new technologies like web-enabled tablet computers to improve the efficiency of this age-old method of data collection and be able to both answer any questions you might have on-the-spot, as well as make sure your views and perspectives are accurately recorded.
We hope you will agree to participate and do not hesitate to email or call if you have any questions!