The field test aims to assess how effective and feasible it is to distribute the survey through employers, and the feasibility of collecting business specific information as part of the TTS survey. It will consist of two components: a short survey for businesses, and a travel survey for employees.
Beginning in June 2017, randomly selected businesses within the Golden Horseshoe area will be contacted via telephone by the research team for the field test. Businesses will first be asked for their voluntary participation in a short business survey designed to first collect basic information. This information will include the business’ name, address, contact information, and what transportation related facilities and initiatives they provide to their employees. Upon its conclusion, they will be asked if they are willing to help distribute the travel survey to their employees. Businesses will also be asked about information collected that would be useful or interesting to be known, including what would entice them to partner for future TTS.
Willing businesses will be sent a link to the TTS 2.0 travel survey website, which they will be asked to distribute to the employees. This method is being employed to address any privacy concerns, so businesses are not asked to divulge employee emails. Upon receiving the code, the employees will be able to access the web-based travel survey. Explicit permission will be asked from the employee before starting the survey and they will be given a 3-week window to complete the survey. They may pause at anytime to continue the survey at a later day/time.
The travel survey will be an early version of the future TTS survey designed to collect detailed travel information from employee households via a new web-survey interface. Employees will be asked to describe all of the trips they made on the previous day in a diary format, detailing information like travel episode start and end time, trip purpose, location, and mode of transportation. Other household demographic information may also be collected.
Once all responses are collected, the researchers will analyze the results and determine the framework of future TTS surveys. Findings from the analysis will be made available to interested businesses.