Rationale & Benefits

Rationale

Since its inception, the Transportation Tomorrow Survey (TTS) has been using a landline telephone directory as the source of potential households to survey. However, this method has been suffering from issues in getting a representative set of respondents across all demographics in recent years because of the drastic decline of households with landlines, leading to lack of participation of key demographics (particularly younger adults).  Efforts to address this issue is complicated by known difficulties in reaching and getting responses from individuals through other means like cellphones or email.

A New Approach

As part of the TTS 2.0 development project,  an alternative method is being investigated, where individuals are recruited to take the TTS via their place of work.  The main motivation for this approach is to try to reach households that have been hard to reach via traditional household-based samples. Another consideration is to deal with the dropping enthusiasm from the public in answering surveys, particularly detailed ones, by delivering requests through their work place which may hold more sway.

This agency survey field test is designed to determine the feasibility of distributing the TTS to employees through their place of work, in this particular case, government agencies and their affiliates.  The response of employees to this method of information collection in comparison to traditional method will be the focus of the investigations.

Benefits

Travel information collected by the TTS are used by both planning agencies and industry analysts to plan improvements for transportation infrastructure throughout the region. Data quality improvements to the TTS will help them better understand the transportation need of the region and enhance its long-term transportation planning.