What is the purpose of the survey?

The survey is meant to assess the viability and effectiveness of partnering with government agencies to distribute future TTS surveys in order to encourage individual participation.

Why is the survey being conducted?

Household travel surveys have always been conducted by directly contacting households, normally via landline.  Declining landline use, difficulties in reaching households by cellphone, and general waning interest in survey participation by the public has led to the need to investigate alternative methods.  This trial study is required, as this is the first known attempt of partnering with government agencies in the region to conduct a household travel survey.

What will the data be used for?

Data collected in this study will be used to confirm whether this method improves response rate of households and attracts respondents from all demographics when contacted through their place of work.  Data collected will also be used to gain knowledge on the type of information that could entice participation in the future.

Who is funding the survey?

As with all other projects in TTS 2.0, this survey is funded by the Ontario Ministry of Transportation, Metrolinx, local and regional municipalities of the Greater Golden Horseshoe area, and various transit agencies in the region.

Who will be contacted to participate?

Employees of several agencies in the Golden Horseshoe area will be asked to participate.

How long will the survey take to finish?

The survey should take between 15-25 minutes to finish in most cases.  This survey can be, and is encouraged to be filled in off-hours. You will be able to pause the survey at anytime to continue at a later time.

Is participation voluntary?

Yes. Participation in the field test is completely voluntary. Explicit permission will be sought prior to the collection of any information from you or your household.  Participation in this field test also does not constitute any commitment to participate in future TTS surveys.

Will my privacy be maintained?

Yes. All personally identifying  information (both for businesses and employees) will be removed when the survey data collection is completed.